Thanks for taking a second to get to know us!
Punishment Racing was originally founded in back 2001. At the time there were few DSM performance parts on the market and fewer shops that specialized in fabricating parts for the platform.
Sales grew steadily until the release of the original The Fast And The Furious movie, when things went crazy. Within months of the movie coming out the import car scene exploded. What had been a fun side project quickly turned into a full time business with two employees.
Things leveled off after a couple of years as the sport compact scene slowly moved from a fad into a solid part of the car culture.
Our first company website was built in 2003, up until that point PR parts were only sold on eBay and through various DSM vendors. The company focus moved away from just fabrication and we began adding parts from a wide variety of manufacturers to our website.
Responding to demands for budget friendly parts due to the 2008 recession we entered into partnerships with outside manufacturers who were able to produce cost effective parts that could meet our quality requirements.
The PR budget line quickly grew and by mid 2009 had grown into a big part of our business. We expanded into other markets and at one point had 4 websites, 2 eBay shops, and an Amazon store. We had also begun building private label parts for other shops in the DSM, Evo and Nissan markets.
In 2014 it was time to shake things up again. Punishment Racing had grown into just another company selling the same old boring parts. Our name began getting grouped together with shitty “eBay” parts companies. That was definitely never the goal so a new game plan was put together. The goal was simple, build the absolute highest quality parts on the market.
We’ve closed down our eBay and Amazon stores and stopped manufacturing parts for other shops. Every website except for the one you are on right now was either sold or shut down. We’ve also begun slowly discontinuing our budget parts and will soon be out of that business altogether.
It’s now 2019 and there is only one thing this company is focused on….building bad ass parts that look as good as they perform. It’s been a wild ride getting here but that’s what keeps it interesting. Hopefully, you’ll tag along to see what we do next!